The Wok
is a turnkey,
in-store hot food program built for supermarkets and retail centers seeking a proven prepared-foods partner.
Founded in 2011, The Wok delivers authentic, high-quality Asian cuisine through a professionally operated hot buffet, grab-and-go, and cold food program designed for today’s grocery customer. The concept targets shoppers who want fresh, flavorful meals without leaving the store, driving incremental traffic and repeat visits.
The Wok partners directly with grocery chains and retail operators, providing a ready-made food service solution that integrates seamlessly into existing footprints. Current partnerships include Ravitz, McMenamin, Glass, and affiliated Wakefern stores.
Food quality and operational discipline are core to the model. Menus feature a broad rotation of customer-favorite dishes prepared daily using FDA-approved ingredients sourced from accredited vendors. Many Wok chefs bring experience from established Chinese restaurants across New York, New Jersey, and Philadelphia. All chefs are ServSafe certified, and strict temperature and cooling logs are maintained throughout the day.
The program is designed for flexibility and volume. Customers choose from all-you-can-eat hot bars, pre-packed hot meals for immediate consumption, or cold offerings intended for reheating at home. Operations run seven hours daily, balancing labor efficiency with peak shopping times.
For partners, The Wok offers a low-friction revenue model with ongoing operational support, quality controls, and a clear financial structure tied directly to performance.
The Wok is not a restaurant franchise in the traditional sense.
It is a scalable, in-store food service partner built to help supermarkets win in prepared foods.
Proven Menu
Why Partner With
The Wok
The Wok helps supermarkets win where it matters most:
fresh food, convenience, and repeat customers.
Built for Supermarkets
The Wok was designed specifically for grocery and retail environments. Our model fits seamlessly into existing footprints, activates prepared foods departments, and captures customers already in buying mode.
Turnkey Food Service Partner
We deliver a ready-made hot food program. Menu development, food safety systems, operational processes, and staffing standards are established and proven. Partners gain a food service operation without building one from scratch.
Proven Demand Since 2011
The Wok has operated successfully for more than a decade, serving customers who shop grocery stores for takeout and family meals. Existing partnerships with leading retail groups validate the model at scale.
Authentic Food That Drives Repeat Visits
Menus feature familiar, high-demand Asian dishes prepared daily using fresh ingredients. Many chefs come from established Chinese restaurants in the NY, NJ, and Philadelphia markets. Authenticity and consistency drive repeat traffic.
Multiple Revenue Streams
All-you-can-eat hot bar
Grab-and-go hot meals
Cold meals for take-home reheating
This flexibility increases basket size and appeals to different shopping behaviors throughout the day.
Operational Discipline
ServSafe-certified chefs
FDA-approved ingredients only
Temperature and cooling logs taken multiple times daily
Clear food safety and quality controls
Partners gain confidence, compliance, and reliability.
Aligned Financial Incentives
The Wok succeeds when the store succeeds. Revenue participation is performance-based, creating alignment around sales growth and execution.
Focused, Simple Hours
Operating seven hours daily balances labor efficiency with peak shopping traffic, maximizing profitability without operational complexity.
Not a Typical Franchise
The Wok is a food service partner, not a standalone restaurant brand competing for real estate. We integrate, operate, and support. You keep shoppers in-store longer and capture more prepared-food dollars.